Turoa Skifield looks to the future after visitor numbers near doubled in 2026

Confidence is returning to Mount Ruapehu's Turoa ski area, as it's recording the longest season in the country.  

Its visitor numbers nearly doubled this year and it's already seeing an uptick in season passes for next year.  

It marks three seasons since the liquidation of Ruapehu Alpine Lifts, which involved millions of dollars of taxpayer support. 

Turoa Skifield's Head of Brand and Marketing James Simpson told Ryan Bridge they're already able to look ahead to next season.  

He says reaching a solid surplus means they're able to invest in a new snowmaking programme. 

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