Ryan Bridge: How fast-food companies are reacting to the weight loss jab craze
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You've probably noticed a few people now, there are loads out there, on the jab and looking skinny.
The weight-loss miracle drugs mean people eat less. Less food and less often.
Fewer cravings. That means demand for fatty, deep fried food and sugar is shrinking, quick as our waistlines.
They reckon 15% of Americans will be on the drugs within a decade. Calorie intake will drop 20%. Crazy.
This is a problem is you're a company that makes fatty, high-sugar food. These drugs are killing your demand. They're stealing your customer.
Readymade and fast-food companies are now scheming ways to change their products to appeal to the Wegovy diet.
There's a piece in the Wall Street Journal about them.
They're basically going for high protein, lean meat options.
The weight-loss drugs attack your muscle as well as your fat, so you need more protein, otherwise you fall over and break a leg.
Which basically tells you that for a lot of humans, there's no control over their diets. But there's also no longer a need for control.
What's the incentive to eat a healthy balanced diet when you can erase the downsides with a jab?
And the jab will correct your cravings.
And then companies will give you what your body actually needed in the first place, which is lean meat, a bit of fat, and some veggies.
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