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Explained: What does the 'protein boom' means for Kiwi farmers?

Author
Newstalk ZB,
Publish Date
Thu, 7 May 2026, 7:48pm
(Photo / Getty)
(Photo / Getty)

Explained: What does the 'protein boom' means for Kiwi farmers?

Author
Newstalk ZB,
Publish Date
Thu, 7 May 2026, 7:48pm

Protein is seeing a surge in popularity all over the world, and that's great news for Kiwi farmers.

Reports claim a boom industry has developed around supplying high protein calories for those who are losing muscle mass from taking weight loss drugs like Ozempic and Wegovy. 

The Country's Jamie Mackay explained further.

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