'Fear-mongering': Former National Chief Press Secretary criticises Party's campaign approach

National's brought out the big guns after a poor poll result.

Former Prime Minister John Key has posted a video on social media today, urging National supporters to get out and vote.

This comes after yesterday's RNZ Reid Research poll - which had support for National dipping to 24.8 percent - while Labour led on 30.6.

Former National Party Chief Press Secretary Janet Wilson told Heather du Plessis-Allan they've taken the wrong approach.

She says they haven't properly laid out what they're going to do for people, and have instead opted for fear-mongering, rather than aspiration and hope.

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