An opinion piece in the Herald reckons Wellington's Cuba St has a rival for the title of the region's coolest strip.

Lifestyle writer Joanna Wane says Petone's Jackson St has Cuba St beaten out for restaurants, cafes, pubs and boutiques.

Hill's Hats owner Simon Smuts-Kennedy says there's plenty available for visitors - and there's something for everyone.

"There's virtually everything available, and it's pumping. It's great...there's plenty for you."

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