New reports show alcohol consumption is at an all-time low, and there's concerns about what this could mean for the hospitality sector.

Stats NZ figures show overall consumption dropped 8.3 percent, beer consumption fell 10 percent, wine was down 11 percent - with spirits rising by 1.3 percent.

Sam MacKinnon from Hospitality NZ says it's likely rising costs are driving consumers away, but recent health trends are also a factor.

"Cost is becoming an increasing driver for people to choose to consume less, so it's a bit of a combination of factors."

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