The Government says it won't punish genuine mistakes with its planned new crackdown on misleading pricing. 

A bill's been introduced to Parliament that would increase the maximum penalty for misleading prices from $600 thousand to $5 million. 

The Commerce Commission estimates such prices are costing New Zealanders tens-of-millions-of-dollars a year.  

Consumer Affairs Minister Cameron Brewer told Mike Hosking there's always room for error. 

But he says there's also some businesses who treat the current penalty for misleading pricing as the cost of doing business. 

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