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Erin O'Hara: How to avoid being misled by AI-generated doctors

Author
Newstalk ZB,
Publish Date
Sun, 2 Aug 2026, 12:29pm
Photo / Getty
Photo / Getty

Millions turn to social media every day for entertainment, advice and information - including health advice from artificially generated sources.

Some of the videos appearing online were not created by real health experts, with plenty of content designed more around selling products over helping people answer their health questions.

Misleading AI-generated health influencers are fake online personalities and computer-generated medical videos using deepfakes, fabricated doctor personas, and false product endorsements to sell unproven supplements.

Naturopath and wellness expert Erin O'Hara explained further.

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