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'A bit crazy': Fashion label Federation celebrates 25 years in business

Author
Newstalk ZB,
Publish Date
Sun, 12 Jul 2026, 11:19am
Jenny Joblin is the founder of fashion label Federation. Photo / Supplied
Jenny Joblin is the founder of fashion label Federation. Photo / Supplied

A new era is on the way for one of the nation's most iconic fashion labels.

Urban streetwear brand Federation is celebrating 25 years in business this year. 

To mark the occasion,  founder Jenny Joblin is taking a step back, handing the reins to her children to evolve the business for the next generation.

"When we hit this milestone, we were like - okay, we need to pause for a moment and just really look at all these different chapters and celebrate it."  

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