Grandma tourism: What's behind this new travel trend?
Follow
the podcast on
The 'Grandma experience' is gaining popularity among travellers of all ages -but what is it, exactly?
The trend refers to actively seeking out traditional analogue experiences from the older generation, including nonna-led pasta classes or the 63-year-old Parisian woman who teaches Macaron classes.
GetYourGuide’s platform says bookings for workshops and classes have increased by more than 250 percent between 2023 and 2025, significantly outperforming traditional attraction tickets.
Megan Singleton explains the impacts of this new travel trend.
LISTEN ABOVE
Take your Radio, Podcasts and Music with you
Get the iHeart App
Get more of the radio, music and podcasts you love with the FREE iHeart app. Scan the QR code to download now.
Download from the app stores
Stream unlimited music, thousands of radio stations and podcasts all in one app. iHeart is easy to use and all FREE
