CityFitness looks at 'creating the right offerings' as it plans $100m expansion

Exercise chain CityFitness is lining up one of the sector's biggest expansions yet. 

It's looking to pump $100 million into 50 new gyms over the next five years, expanding its network beyond 100 locations. 

The plans include growing its Simplicity Fitness Premium Facilities and launching women-only gyms, and would create around 1000 new jobs. 

Chief Operating Officer Doug Hatten told Mike Hosking they're focused on creating the offering that's right for the market they're heading into. 

For example, he says, if they go into a market where there's 30,000 people within 10 kilometres, they know they can provide a fitness offering for that market – it's just a matter of what the right one is.  

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