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Would you live in a branded residence? Bayleys looks to bring concept to NZ

Author
Newstalk ZB,
Publish Date
Tue, 7 Jul 2026, 9:21am
Photo / Getty
Photo / Getty

The country's property sector is opening its doors to establish branded residences. 

Bayleys Real Estate is facilitating the opportunity for developers to partner with brands. 

The concept has been successful overseas – with high end fashion brand Bvlgari partnering with a residency in Dubai. 

General Manager Gavin Lloyd told Mike Hosking they're focusing on Auckland and Queenstown first, with plans to grow.  

He says as it expands the market matures, there could be an opportunity to expand to the Bay of Islands and the wine regions. 

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