More Kiwis swapping meat, processed foods for fresh produce as use of weight loss drugs rises
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People are shopping for fruit and veggies over meat as more start weight loss drugs.
A report from fresh produce group United Fresh has identified a shift in grocery patterns, with more opting for fresh produce rather than processed foods.
Berries, avocados, and kiwifruit have had the biggest growth in value.
President Jerry Prendergast told Mike Hosking they're not bad things for people to eat.
He says people are looking for fresh produce as a lighter alternative, instead of heavy protein they may have eaten in the past.
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