Sports merch sales surge with more Kiwis repping their teams

Kiwis are jumping on the bandwagons and buying more merchandise. 

Rebel Sport's seen a $3.6 million jump in its half year results, with sales driven by the Warriors, Auckland FC, and the All Blacks. 

Briscoes Group believes having high-profile sporting events across various codes contribute to the boost. 

Co-founder of Dynasty Sport Tyler Rakich, who create the Warriors merch, told Mike Hosking it's about creating something people want to wear. 

He says creating things outside of what's just worn on the field is seeing great success. 

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