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Fashion betrayal? Shein acquires sustainable clothing brand Everlane

Author
Newstalk ZB,
Publish Date
Sat, 23 May 2026, 1:34pm
Photo / Getty
Photo / Getty

Fashion betrayal? Shein acquires sustainable clothing brand Everlane

Author
Newstalk ZB,
Publish Date
Sat, 23 May 2026, 1:34pm

Shein, the face of fast fashion, has reportedly acquired Everlane – a brand with an ethos of sustainability and ethical fashion. 

The sale is worth around US$100 million and is a result of the $90 million in debt Everlane is sitting on. 

In a statement to the New York Times, CEO Alfred Chang says the brand will remain independent, and keep its “sustainability components”, with the acquisition being framed as a way to expand the brand’s global reach and accelerate its vision. 

Kate ‘Ethically Kate’ Hall joined Jack Tame to discuss the sale and what it represents about sustainable and ethical fashion. 

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