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Apple's AI-integrated Siri could set it apart from competitors - if it works

Author
Paul Stenhouse ,
Publish Date
Sat, 13 Jun 2026, 11:23am
The new Siri logo, now integrated with Apple Intelligence AI. (Photo by Jaap Arriens/NurPhoto via Getty Images)
The new Siri logo, now integrated with Apple Intelligence AI. (Photo by Jaap Arriens/NurPhoto via Getty Images)

Apple's big developer conference... what was announced?   

Siri with Apple Intelligence was the headline. Now, if this works, this shows why Apple's ecosystem wins when it comes to AI, because Siri can see what's on your screen. It knows the context of your app. It gets access to information that no other AI can.  

They've worked to re-index all your information across your device to make it more searchable, which means Siri has better access to it. We've seen this dance before and the execution never eventuated, but this time they showed pre-recorded but working demos. The real test will be how this stands up in the real world.  

Privacy controls for parents  

Parents have more control over when kids use apps and what apps they can see. Kids can request apps, request to buy things, request to talk to people. It puts a lot more control in the hands of parents when using a 'child profile'. For kids 13 and under, it's all turned on by default. For teens, it's opt in.  

And they're correcting some mistakes...  

They basically admitted much of their newly released "liquid glass" look was a flop. They're now undoing some of it and refining other parts. Still, the cross-event consistency stays. This was bundled into their 'focus on the platform' enhancements which is making apps and your devices faster and more performant.  

  

SpaceX... let's watch the market  

Elon becomes the first trillionaire. SpaceX becomes the largest IPO ever. How does trading look? IPO stocks typically want to pop at around 20% – let's see where it lands. 

 

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