100 Years of ZB: The monumental shift to Newstalk 1ZB
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In this episode of the 100 Years of ZB Podcast, Mike Hosking examines the change 1ZB made in 1987 to Newstalk 1ZB.
The episode explains why the station was at a crossroads. It was faced with falling ratings, falling revenue and a defection from an iconic Breakfast hosts.
Mike Hosking will explain how the station became a news and talk station - and how it attracted the iconic Sir Paul Holmes to the breakfast slot.
You'll also hear the other hosts and voices that helped launch Newstalk 1ZB.
100 Years of ZB - Celebrating a century of New Zealand's conversation. Archival audio from the collections at Ngā Taonga Sound & Vision.
New episodes every Sunday on iHeartRadio or wherever you get your podcasts - powered by Newstalk ZB.
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